With the COVID-19 pandemic at the forefront of all conversations, marketing for retail brands changed forever in 2020. Due to social distancing measures put into place in the UK, all physical stores had to close for those deemed non-essential, forcing brands to take their entire marketing activity online.
However, the world still needs underwear, and as a result, many brands have had to quickly adapt their approach to online marketing. It has been interesting to see how different brands have reworked their tactics, and our research has highlighted some facinating trends within the industry that clearly show that lingerie retail brands have been embracing modern technology with different degrees of success:
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