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Brand Identity

 

Brand identity is something we take very seriously here at Hitsearch, because we know that a visually and physically strong brand identity is what brings a business to life – whether you’re embarking on a brand spanking new venture or re-branding into something with a little more pizzazz.

A strong brand is more than just a shiny new logo, and when crafted carefully, can have the ability to bring financial longevity and scalability for any business. Brand identity should never be neglected – no matter how great your product is. As an experienced agency, there are a few things that Hitsearch can do to mould your brand identity to make those sales. In short, in order to run a successful business, you need to know exactly who it is. So, are you ready to begin?


Proven experience with these brands

Check out our client case studies below.

Your Brand Development Plan

Your brand development strategy is a detailed plan that outlines exactly what you want to portray about your business identity and ethos, and how you plan on communicating it. We believe that a brand’s strategy is comprised of your brand’s heart:

  1. Purpose
  2. Mission
  3. Vision
  4. Values

As well as the all important brand messaging and creative elements:

  1. Personality
  2. Tagline
  3. Brand voice
  4. Balue proposition
  5. Brand messaging pillars.

A brand identity shapes your business both physically and visually, which is how we will solidify your brand heart and messaging so that us, you and your potential customers know exactly what you’re about.

To keep things simple, we’ve split our brand development plan into three stages, so you can opt for whatever works best for yours and your business’ needs.

What our clients say

Daisy Jewellery Logo

"It is a real pleasure to work with Hit Search. They are extremely proactive and professional, providing updates, insights, and analysis on a regular basis. They have dramatically improved our SEO rankings, Ad strategies, and conversion rates within a short timeframe. They are running our SEO & PPC activity, a part of our Content Marketing and CRO optimisation. Thank you on behalf of the Daisy team for providing excellent service at all times.”

Daisy Jewellery Team

Research & Discovery

The purpose of this stage is to uncover your brand identity and, in turn, your ethos, values and mission. This stage includes extremely useful discovery workshops that we will hold with your team to take you through the journey of uncovering the core of your brand, your vision and your purpose.

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Brand Identity Creation

At this stage, we’ll take all of the information we have gathered during the workshop and translate it into a physical and visual identity. Armed with our new-found insights, we can ensure that your brand now clearly communicates its core identity. To support the creation of your new brand identity, we’ll also develop a brand guideline deck for you and your team to use going forwards.

Branded Materials

This final stage sees the creation of bespoke branding assets for you to use as required. This could include from website imagery, to assets for social media, paid creative, and even down to email signatures for yout team. These assets are the final piece of the puzzle and will truly to bring your brand to life.

Et voila – your new branding is born!

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Like what you hear?

To get started on your true brand identity, with a little help from the experts at Hitsearch, give us a call on 0800 011 9715.

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