Understanding your target market is so important
We don’t just write for anyone. We create detailed buyer personas for each client, shaped by their past customers, their ideal customers and their buying habits. Writing for a specific persona helps the content maintain a specific direction; it’s pointless creating content without it having a purpose.
We constantly ask ourselves, are we answering a common problem the persona has? Or has expressed symptoms of? It’s important that as content writers, we teleport ourselves into your personas’ shoes, this way we can adopt the perfect tone, and underlying message the content is trying to deliver.
Creating personas has had great success rates for our content production services at Hit Search, writing in a targeted manner delivers much higher levels of content engagement.
Our approach to content production
As a content production agency, working as a team always helps us produce the best creative content ideas for each client. Our content is thoroughly researched and written by our in-house content marketers, and will see your brand favoured highly in those all-important SERPs (search engine results pages).
Search engines favour thought-led, relevant and highly-engaging content, writing for the user is our priority; you wouldn’t stay and read a page of keyword-stuffed content, would you? We’re sure your answer is no, and that’ll be your users’ answer, too. The inclusion of keywords is important to enable Google to read exactly what your web page or blog post is about, but our keyword inclusion is always natural.
From video creation to copywriting and infographics to branded content, whatever your content requirement - we can deliver!