A/B testing helps us perfect your site for optimum conversions

A/B testing is when we test two or more versions of a solution for your business. These tests can reveal so much to our expert team. There are many different elements of your website that the Hit Search team can A/B test whole web pages and calls to action, all the way down to small detail such as text changes and button colour tweaks.

A/B testing only works with consistent element analysis, choosing and then properly implementing the most effective format – an exercise our conversion rate optimisation team is well-equipped for!

When looking to perform an A/B test, it can be tempting to test multiple page elements at once to see whether your conversion rate increases. However, even though you could see a dramatic increase in conversions, you’ll never know which element change encouraged those conversions! Therefore, it’s imperative our CRO team concentrate on one of your site elements at a time to ensure your business enjoys a steady stream of highly-successful campaign results and a much more impactful site - helping you compete in your industry.

What tools do we use?

Our trusty conversion rate optimisation tool, Visual Web Optimiser (VWO), is a tool equipped with some amazing features and platform functionality, and without it we don’t know where we’d be!