Using customer eye tracking and analysis to transform your website conversion rate
Our eye tracking testing and analysis services are highly beneficial for brands or organisations seeking to better understand their audience and what they want and need from a website. We use cutting edge eye tracking devices to monitor where a potential customer actually looks on a website (not just where they place the mouse, as with traditional heat maps), whether they realise where their eyes are drawn or not.
This data, combined with expert analysis, enables us to find barriers to conversion on a website; the frustrations and pain points that cause people to abandon their journey or mean that they are unlikely to be repeat customers.
Our insight can help you determine how best to focus your resources and on-site developments to radically improve the user experience and provide a more successful path to conversion. We can show you what is and isn’t working on your website currently, as well as providing in-depth recommendations for fixing problems and streamlining processes.
Expert analysis of eye tracking data
The benefits of any scientific data can only be realised when combined with expert analysis. Hit Search work with a team of academics at Liverpool University, to ensure that our gathering and analysis of eye tracking data fits within a best practice framework, helping us to draw the most accurate conclusions and insight possible.
Whether it’s navigational tweaks, types of content that prompt more positive reactions, highlighting certain functions to customers or making CTAs more obvious, our eye tracking analysis can provide you with a road map towards significantly increasing your conversion rates.