Our approach to heat mapping
It’s up to our CRO team to help you figure out the strengths and weaknesses of your website with a helpful hand from our heat map service. Understanding how users interact with your site and understand exactly which elements don’t convert as well as they should, will inevitably have a positive effect on your website’s conversion rate.
Our analysts use a combined approach for analysing your conversion performance. Google Analytics is reviewed to understand what has been attracting visitors to the site, and which pages they’ve visited throughout their journey. Funnel analysis then identifies the points at which users drop out of the conversion process.
We combine this data with heat mapping software to review the way the sites pages are navigated and engaged with. Understanding how your website performs is our top priority. Our heat map services enables us to make justified changes to your website, analysis and monitoring the results continuously, is what will retain your visitors on your website, changing your conversion rate for the better.