The core areas of development that affect your conversion rate are:
The rise of the savvy shopper
Online customers are becoming increasingly impatient and their expectations are increasing every day. Not only will they look around for the best deal, sometimes for weeks, before making an enquiry or a purchase, they want everything on their terms. If your site is slow or isn’t as user friendly as a competitor, chances are, they won’t be back again.
The proliferation of devices
In addition to site hopping, visitors are likely to be using multiple devices to do their research. In an age of multi-screen browsing, it’s more important than ever to optimise your web presence to provide a consistent user experience. If you’re not effectively engaging customers on smartphones and tablets, you’re going to lose an increasing percentage of your target demographic.
