Conducting a CRO review will help us identify quick wins
A review or an analysis, regardless of services, is always required for any of our clients. This is the phase where we can really begin to understand the problems that lie within your current website functionality. We can identify where the quick wins lie, so you can witness some really positive results at the very beginning of your conversion optimisation journey.
Even your best website pages will diminish in effectiveness over time – change is, after all, the only constant in the world of digital marketing. That’s why it’s important to continually review your website; making adjustments to your goals and objectives accordingly, and continued understanding of what your users want out of your website.
There are many areas of development that will have an impact on your website’s conversion rate. That’s why our CRO review forms a crucial part of our conversion service; it will help us establish the level at which your site should be performing at.
What tools do we use?
Our go-to tool for CRO is a platform called Visual Web Optimiser (VWO). VWO is perfect for creating, monitoring and tweaking each and every test we perform for our clients. Other tools used in the conversion rate optimisation review stages of the service include, Formisimo and HotJar. We’re also using a platform called WhatUsersDo – this helps our CRO team to obtain first-hand feedback from real users, making our conversion rate optimisation campaigns more effective for each client.
