What’s the difference between A/B testing and split URL testing?

They’re both methods of testing, of course, the clue is in the name, but what are the real distinguishable differences? Well, split URL testing means the pages you are testing are located on completely separate URLs and the web page designs differ immensely from one another.

Finding out the barrier to purchase on your website is the sole role of conversion rate optimisation (CRO). From bland call-to-action copy to poor website layout, there are many reasons why your website isn’t converting as it should do, that’s where Hit Search come in!

Our approach to split URL testing

Our CRO team are dynamic digital marketing experts. Packed full of technical CRO knowledge and expertise, our team are determined to get to the root of your poor conversion rate problem. Trialling and testing new split URL testing strategies, it’s important for your website to have a well-constructed optimisation plan for your business to capture the highest percentage of visitors and transform them into customers.

Within the first year Sweaty Betty saw an increase in SEO revenue of 42%close-quotes.png


More reasons to work with us

Check out our client case studies below…
Sweaty Betty Case Study

Ready to chat?
Talk to our digital marketing experts about how we can leverage a split URL testing strategy for your website. Fill in our contact us form or call us on, 0800 011 9715.