What’s the difference between A/B testing and split URL testing?
They’re both methods of testing, of course, the clue is in the name, but what are the real distinguishable differences? Well, split URL testing means the pages you are testing are located on completely separate URLs and the web page designs differ immensely from one another.
Finding out the barrier to purchase on your website is the sole role of conversion rate optimisation (CRO). From bland call-to-action copy to poor website layout, there are many reasons why your website isn’t converting as it should do, that’s where Hit Search come in!
Our approach to split URL testing
Our CRO team are dynamic digital marketing experts. Packed full of technical CRO knowledge and expertise, our team are determined to get to the root of your poor conversion rate problem. Trialling and testing new split URL testing strategies, it’s important for your website to have a well-constructed optimisation plan for your business to capture the highest percentage of visitors and transform them into customers.