Our approach to digital strategy
At Hit Search we are passionate about helping businesses succeed online, but we don’t believe it’s a one-size-fits-all approach that truly helps businesses grow and flourish online. We believe in bespoke strategies and complimentary campaigns. Setting up ad hoc SEO campaigns, PPC campaigns, or in fact any digital marketing campaign without a SMART goal or objective is frankly, quite pointless.
It’s important whether you’re a business owner, MD, CEO or Marketing Director - whatever your position, that you understand your target market first and set objectives second. Whether it's a corporate or marketing objective , or both, this should be outlined even before you start researching and implementing any sort of campaign. After all, if you market your products or services to just anyone and everyone, you’ll be wasting both time and money.
Of course, it’s your prerogative as the client, to opt out of this preliminary service, perhaps take up one of our digital marketing services, such as SEO, and see how they perform with the market research you’re already equipped with, and then take our strategic digital leadership and guidance at a later date.
A member of our digital strategy consulting team is appointed to your digital marketing campaign and then works closely with the heads of all our digital marketing departments. We've found that this approach is spot on to ensure your campaigns are aligned with business goals, objectives and of course KPIs for measurement purposes.