Technical strategy

There are often technical issues with websites that interfere with their SEO potential. Our approach includes:

Identifying areas to fix
Identifying improvements that will give your ecommerce site a competitive edge
The implementation of a tracking and analysis framework to aid attribution and measure performance accurately

Some website platforms have specific challenges in relation to SEO, but our technical SEO team have extensive experience of this in relation to all of the major platforms, including Shopify SEO, Magento and many more.

Skills and process analysis

Part of our ecommerce SEO services includes our aim to help develop in-house expertise for our clients as well as working alongside as an extension of your business’ marketing function. Working in a way that is so closely aligned helps us to identify what processes you have internally that might need to change and what skills and training are required to develop your team to the required level.

Whether this is in digital marketing for fashion brands, other retail marketing skills or even across sectors, like legal digital marketing, our team have you covered.

Media planning

Understanding your customer behaviour plays a big part in your search engine marketing strategy. How can organic activity that drives relevant traffic to your site interplay with other channels as it’s unlikely that your site visitors will complete a purchase the first time they land on your site. We plan media activity to follow up organic visits which aim to maximise the chances of a sale and maximum ROI. This could include:

Remarketing and retargeting
Organic activity that aligns with all stages of the buying funnel
Social media
Display campaigns
Email marketing

Ecommerce SEO best practice

We integrate our SEO approach thoroughly with your wider marketing strategy. Any content we recommend or create is added to your regular content plan and follows SEO best practice, along with co-ordinating with your social media and email marketing activity.

Our outreach is designed to coincide and complement your blog creation and outreach, social media outreach and PR activity.

Whether you’re looking for fashion digital marketing support or any other kind of retail digital marketing, our SEO services are designed to flow seamlessly with your other activity to support the overall objectives of your business.

Examples of business goals we can help you achieve:

Figuring out what you want to achieve from an SEO strategy is key, but not always easy. At Hit Search, we can help you establish achievable, well thought out goals, and convert them into success. Examples of what Hit Search can help you to achieve are:

Increasing traffic from a specific group researching a specific term
Using SEO to boost revenue
Using SEO to boost downloads/sign ups
Using SEO to boost your brand’s sentiment (you may have some bad Google reviews ranking above the good ones. We can switch this around).

58%
increase in revenue
across the first 10 months

Proven Fashion Digital Marketing Services

"I have worked with Hit Search for many years across various sites and have always been impressed with their great approach. They are an important extension to our team and have made a huge difference to all areas of our site, not just SEO. I would highly recommend and will continue to work with them going forward."

Head of Ecommerce