Our approach to display advertising
As a display advertising agency, the paid media team at Hit Search, will not only research, write and design your adverts, but our team will constantly monitor your ads to ensure they are performing the best they possibly can be, in line with your digital marketing strategy.
There are many sub-services to our display advertising service including, remarketing, behavioural targeting and social ad exchange.
We are a RAR Recommended Agency for 2013, 2014 and 2015 and have a Digital Marketing team who are qualified and highly experienced at managing remarketing/retargeting campaigns. We know everything there is to know about a wide range of paid advertising services and keep up to date with all the latest innovations to ensure our clients remain ahead of the game. Our team has the skill and creativity to produce dynamic ads to sell your products and services. We use performance data and stringent competitor analysis to know which ads work and which ones don’t and the best place to display your ads.
What is behavioural targeting?
By using 1st and 3rd party behavioural data, we can more accurately target your audience across device, platform and country. And, as part of our planning process for any online display campaign, we utilise website behavioural data to better target prospective customers. This ensures that from day one, your campaign is highly targeted around users with a ‘rich mind-set’ – an intent to buy rather than browse. This is reflected in conversion rates and CPA (cost per acquisition) achieved for our clients.
For our display media agency team, targeting ‘informed’ visitors based on their previous and real time browsing behaviour is key.
What is remarketing?
Remarketing and retargeting campaigns display a targeted banner or text advert to potential customers who have already visited your site, but left without completing the goal you wanted them to complete, such as filling in a form or purchasing one of your products. If they navigate away from your site or shopping basket, remarketing can bring them back to you, giving you a second chance.
Remarketing can help your business
- Engage With Pre-Qualified Users
- Increase Conversion Rates
- Improve ROI
- Lower Click Costs
What is social ad exchange?
By utilising the world’s largest DSP (Demand Side Platform) in terms of reach, we can also include access to social media ad exchanges and buy your social media audience profile data accordingly.