Showing your products to the right audience at the right time
Google shopping is a product-based price comparison service, allowing shoppers to easily find and buy your products after a quick search in Google. The retail-centric model, allows our paid media team to create campaigns for your brand based around your product inventory. This enables us to specifically structure an online shop for your products with an enhanced campaign format.
As our paid media team are experts in all things Google, we’re able to establish the products that provide the best possible ROI, working with industry benchmarks to source opportunities to grow your online business.
What tools do we use?
Alongside our trusty AdWords account, our paid media team can optimise your feeds with the help of a handy tool called Datafeed Watch; this tool is used to optimise product titles and other attributes to gain more exposure for your feed, improve feed quality score and to make sure your shopping ads appear only for the relevant queries. This tool also enables us to improve your business’ strategy by grouping your products using custom labels; this is necessary to differentiate between best sellers and seasonal products, etc.
Ready to talk? Get in touch to discuss how we can help improve your Google shopping feed!