Hitsearch are an award-winning remarketing agency and we’ve been providing digital consultancy services to ambitious brands for more than 15 years. We’ve delivered effective remarketing campaigns in highly competitive industries including:
Remarketing can be focused on both ecommerce conversions and lead generation campaigns, acting as a driver for users who have already had contact with your brand and are showing decision intent. Our approach to remarketing is open, ethical and transparent and we always aim to:
At Hitsearch, we’ve worked with a lot of brands to achieve some great remarketing results. Every strategy is tailored to suit the needs of their client, based on their audience journeys, the marketplace they are in, their budget and other available resources.
We develop remarketing campaigns that are fully integrated with a range of digital marketing channels, depending on your objectives and goals, such as SEO, PPC and social media, along with analytics integration for straightforward tracking and attribution.
We run remarketing campaigns across Google Search, Google Display Network, YouTube, Instagram, Facebook, Twitter, LinkedIn and any other platform that offers remarketing functionality.
Working as an extension of your in-house team, we make sure that we strive to improve the knowledge of your internal marketing team too, enabling them to develop their skills along the way.
Our approach and campaigns can be measured using a straightforward return on investment model that shows you the impact of our activity in a truly tangible way that ties back to your own revenue targets and other KPIs.
A typical remarketing strategy developed by Hitsearch will include a number of different elements that all work together to achieve your goals. We aim to ensure that all remarketing activity complements and aligns with the other digital marketing tactics that you’re implementing e.g. content marketing, CRO, digital PR and social media.
Our approach identifies the audience segments that are most likely to convert and we utilise tactics that are tailored to your target market and their user journey. These could include search ads, display ads and videos ads; all designed to reach the right user that have already shown buying intent.
Our team experiment and test different creative to ensure that the most effective messaging, imagery and video is used when delivering ads to maximise your return. We utilise machine learning and smart targeting to hit the right people with the right messages at the right time. Once a user converts, they are removed from retargeting groups to minimise any budget wastage.
"It is a real pleasure to work with Hit Search. They are extremely proactive and professional, providing updates, insights, and analysis on a regular basis. They have dramatically improved our SEO rankings, Ad strategies, and conversion rates within a short timeframe. They are running our SEO & PPC activity, a part of our Content Marketing and CRO optimisation. Thank you on behalf of the Daisy team for providing excellent service at all times.”
Daisy Jewellery Team
In order to make sure that your strategy is going to be effective for your business, we analyse analytics data from all digital channels, including Google Analytics and Facebook Business Suite, to help us dig deep into audience behaviour.
We will map typical customer journeys and the search terms that people use at every stage. Our strategies want to encompass being ever-present throughout the entire buying journey for potential customers or clients.
As part of our strategy development, we identify the key audience segments with similar online behaviours and intent. We map how they interest with various channels and platforms, such as:
We set up tracking and conversion tags for each audience group and test to ensure they are working as they should.
Our campaign setup starts with your key products or service types. We test different messaging and creative to find what resonates best with your target audience. Not only this, we also test the effectiveness of different tactics as even within a very defined audience, people are still different and connect with content in different ways. Such as:
Our approach to campaign management is consistent with our approach to all other aspects of planning and implementing effective remarketing strategies. We:
We are a digital marketing agency that have been delivering a wide range of online services for 15 years and have many case studies to show how we’ve helped our clients to reach their goals. Our team of remarketing experts are on hand to help increase revenue and assist with your business growth.
We offer services across all sectors, including insurance digital marketing, legal digital marketing, and fashion digital marketing. So whatever industry your online business operates in, we can offer specialist assistance.