Hitsearch are an award-winning agency that have provided SEO for insurance brokers, along with digital marketing consultancy services to ambitious businesses in the insurance sector for more than 15 years. Our tried and trusted approach to insurance digital marketing is honest, ethical and transparent. We always aim not only to deliver excellent services and results, but also to help improve your in-house knowledge and expertise where we can. We develop great long-term relationships with our clients and always try to work as an extension to your own marketing team for great positive synergy.
As an established SEO agency, we’ve worked with some great insurance brands over the years to achieve transformative results. Every SEO strategy we develop is different to best suit the needs of the client, based on their objectives, marketplace, budget and resources.
Check out our client case studies below:
Search engines are the first port of call for most people when they are looking for insurance. Every month in the UK, there are 500,000 searches for ‘car insurance’ alone, peaking at 675,000 searches during July.
It’s not just car insurance that people look for more information on through search engines. Pet insurance is searched for 135,000 times every month, with 12,100 monthly searches just for cat insurance.
People search for a variety of insurance terms to find the best deal or more information on types of cover. These include:
Google is the place that consumers and businesses go to check out deals and to find a new insurer, so your insurance business needs to have a prominent presence in search results when the right kind of customer is looking to purchase or renew a policy.
With search marketing, there are two key tactics available to marketers:
Most, if not all, of your competitors will be using both of these tactics already, and ignoring either of them can result in you losing more market share every day.
SEO is a long-term strategy to drive the right kinds of customers (with buying intent) to your website. This channel is usually second only to email marketing in terms of ROI.
We assist online insurance brokers with all aspects of SEO and work as an extension of in-house teams to ensure a consistent and aligned approach. SEO is a highly measurable marketing discipline, and our focus is always based on ensuring a positive return on investment, although it must be said that SEO is no quick fix. Results can take time to achieve and hold, but the business rewards can be truly significant.
A typical SEO campaign contains a combination of different elements, each tailored specifically for your business and audience. The best SEO activity works to complement the other marketing channels and activity to give the best possible results and return e.g. content marketing, digital PR and social media.
Every new SEO strategy needs to start from a place of analysis in order to make sound data-led decisions about the right approach going forwards. The specific analysis required can vary somewhat, but will often include:
SEO incorporates a huge range of different types of activity because it encompasses so many areas, including technical enhancements, content strategy and an outreach plan. Generally, SEO activity will fall into these key areas:
Focusing on code, content and user experience via:
Technical SEO – with suggested code tweaks and improvements, ensuring compliance with Google guidelines, liaising with developers to add additional features and fix any issues flagged by the audits and monitoring all technical aspects on a monthly basis.
Content – revising existing content to be more relevant to search terms used by customers, to add new content to cover new themes and target new terms, to ensure the content aligns with wider content marketing strategy that includes social media.
User experience – measuring Google’s Core Web Vitals regularly, suggesting technical enhancements to improve user flow and suggest improvements across every area of the site for enhancing the UX. Our dedicated CRO team can conduct analysis and provide all recommendations.
When it comes to a strategy for SEO activity that happens off the site itself, Hitsearch take an ethical approach that is highly successful. We often tie off-page SEO in with PR and social media activity, which means that not only is there an SEO benefit, but other marketing channels can amplify this even further to maximise results and the cross-channel ROI.
Whilst every off-page strategy we develop is bespoke to focus on the specific client requirements, some of the elements we may incorporate can include:
We are a digital marketing agency that have been providing successful SEO services which have evolved along with the search engines themselves over the last 15 years. We have many case studies to show how we’ve helped our clients to reach their organic SEO and wider marketing goals. Our team of experts are on hand to assist you in the success and growth of your ecommerce business.
Fill in the form or Call us for a 15-minute consultation with one of our industry experts to talk through your challenges, on 0800 011 9715