Handy! But, how can you best utilise Local Search Optimisation for your business?
Local Search Optimisation (or Local SEO, quicker to say and type), is crucial for your business. That’s the short story. But you predominantly sell your products in-store? Or perhaps you’re not really focusing on local marketing right now? No matter your excuse, you’ve got a website? You NEED it.
Growing exponentially over the past few years, local SEO can help you increase your online revenue through increased local search results visibility. According the Mobile Marketing Magazine 7 in 10 people in the UK own a smartphone and, with better connectivity around and about, it’s no wonder the volume of local searches has increased rapidly. These are impressive smartphone statistics, but looking further past the statistic, imagine the local search volume!
Actually, you don’t have to imagine. According to Search Engine Land, a massive 85% of consumers use the internet to find local businesses. Even if you’re located in a little village; you’re still local to someone!
Our approach to Local SEO services
We’ve bombarded you a bit with statistics there, but there’s no reason to panic, we’re just simply highlighting the importance of a Local SEO strategy for your business. Just think of all the people searching for a local business and receiving all your competitors’ details and location on Google Maps, and you don’t even appear amongst them! To stay competitive you need to take full advantage of Local Search Optimisation. So, if you don’t fully-understand or fully-utilise local SEO currently, never fear, we can help!
Our SEO team are an outstanding bunch of digital experts who can help transform your business in your local vicinity. Locality can be a deciding factor for consumers in every sector, particularly for B2B businesses. You need to make the locals sit up and pay attention to your business, and our local SEO services can help you command that local attention.
Here are just a few ways we can help you with our local SEO services:
- Create local pages to target both short-tail and long-tail local keywords (don’t know the difference? Check out our Keyword Research page).
- We can add Schema Location Mark-up to your business website
- Create, complete and claim Google Plus Local Page (this can be linked to your existing Google Plus Page)
- Adding your business to local business directories
- Conducting a NAP audit (Name, Address and Phone Number), including getting rid of any duplicates and inconsistencies within citations
- And much more!