Shopify website design can be very straightforward. The platform offers a range of ready-to-go themes in the marketplace and this enables businesses to launch an ecommerce website very quickly, and for minimal investment. However, using a readymade Shopify website design is unlikely to work in your favour in terms of standing out and succeeding in a highly competitive market. Many of the basic Shopify designs offer pretty basic functionality, and don’t necessarily contain all of the features that you’ll need to attract your audience, engage with users and convert them into customers.
At Hitsearch, we have years of experience in working with a range of ecommerce brands using Shopify, helping them get the best possible results from their website. This includes every stage, from initial planning, design and development, right through to growing audiences, driving sales and generating repeat customers. We go beyond the basic set-up and make sure every Shopify site that we design and build contains all of the elements needed for success. As an expert Shopify partner, we believe that effective website design needs to balance a number of considerations.
Ensuring that your products look appealing and have all of the necessary information there for someone to feel confident making a purchase is not as easy as it sounds. Effective use of images or product video content also needs backing up with detailed product information (which is different to the manufacturer’s write-up) to answer customer questions before they need to ask them.
In order for someone to want to buy from your site, your products need to look great, clearly show how they are designed to be used/worn/function and at the same time, be made to seem desirable and inspire trust in the shopper to choose your company over one of your competitors.
Making the most of every customer means providing ways to increase their basket value easily as they add a product to their basket or look for more information on it. Providing complementary add-ons, upsells and bundles can make a big difference to the profitability of each transaction.
Many of your visits are likely to come from mobile, which may be on slower Internet connections. Loading time for your site and product pages in particular can be key in whether people end up buying from you.
It’s incredibly frustrating to be waiting longer than a few seconds for a website to load – people will bounce and visit one of your competitors instead if they are left hanging.
One way to minimise page bloat, as well as ensuring image and video content is optimised for quick loading, is to minimise the use of third party plug-ins unless absolutely necessary. The additional code that these plug-ins can add often makes a big difference to load times.
We’ve already mentioned how important to your website design a slick purchase process is to the user journey if you want to maximise sales. We take this even further with our approach to Shopify CRO.
If you are migrating an existing ecommerce website to Shopify, we can use conversion data from your old site to help design the new one. Using tools like Hotjar and Google Analytics, we can find out where and why people drop off in their buying journey and make sure that these issues are resolved with the new site. These CRO tools can also be used on your new site to evaluate performance once it launches.
We ensure that the right kinds of data is collected that will provide actionable insights. This might be using tools that record user sessions, but can also include making sure your site’s goals, events and tracking pixels or tags are all firing properly and collecting the right information. For example, finding out which CTAs or buttons are being clicked on and which are not can provide really useful information about how best to engage website users at this stage of their buyer journey.
Effective Shopify design requires a wide range of skills and considerations, which means that you don’t just need a web designer, you need a collaborative process that incorporates all of these fields of expertise:
At Hitsearch, our team includes experts in all of these fields, with a proven track record of working successfully with ecommerce businesses using the Shopify platform and we’d love to assist you on your project. We have a range of tried and tested services, along with Shopify tips and tricks to help your brand stand out online.
At Hitsearch, we’re a design, development and digital marketing agency with years of experience in the specialist approach required by Shopify websites to maximise the online traffic, sales and revenue that an ecommerce brand can generate. We offer:
Contact our team today to talk about how we can help your business demand more from digital marketing.
Fill in the form or call us on 0800 011 9715