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Shopify Website Design

Shopify website design can be very straightforward. The platform offers a range of ready-to-go themes in the marketplace and this enables businesses to launch an ecommerce website very quickly, and for minimal investment. However, using a readymade Shopify website design is unlikely to work in your favour in terms of standing out and succeeding in a highly competitive market. Many of the basic Shopify designs offer pretty basic functionality, and don’t necessarily contain all of the features that you’ll need to attract your audience, engage with users and convert them into customers.

At Hitsearch, we have years of experience in working with a range of ecommerce brands using Shopify, helping them get the best possible results from their website. This includes every stage, from initial planning, design and development, right through to growing audiences, driving sales and generating repeat customers. We go beyond the basic set-up and make sure every Shopify site that we design and build contains all of the elements needed for success. As an expert Shopify partner, we believe that effective website design needs to balance a number of considerations.

Shopify user experience

Ecommerce websites need to be easy for people to navigate, to find what they want quickly and, of course, the actual buying and checkout process needs to be as straightforward as possible too. There is a balance to be found between providing essential information to help the customer make the best possible buying decision for them (and therefore minimise returns) and offering so much additional info that they get distracted from the purchase and drop off before completing a transaction.

An intuitive user interface has the customer buying journey at it’s heart and the most common paths to sale need to be investigated and baked into your new site design and structure, to make sure that you’re providing users with what they need at the right time for them to become actual customers.

A mobile-first approach to Shopify design is essential and can also make a real difference to how your new website performs from an organic search point of view too. However, mobile-first doesn’t mean mobile-only. Users no longer always stick to one device whilst shopping online, so your website will need to take into account the full variety of potential touchpoints across devices, browsers and operating systems to make sure that you don’t unnecessarily lose customers because they find the site difficult to use with their set-up on any given visit.

Effective merchandising with Shopify

Ensuring that your products look appealing and have all of the necessary information there for someone to feel confident making a purchase is not as easy as it sounds. Effective use of images or product video content also needs backing up with detailed product information (which is different to the manufacturer’s write-up) to answer customer questions before they need to ask them.

In order for someone to want to buy from your site, your products need to look great, clearly show how they are designed to be used/worn/function and at the same time, be made to seem desirable and inspire trust in the shopper to choose your company over one of your competitors.

Making the most of every customer means providing ways to increase their basket value easily as they add a product to their basket or look for more information on it. Providing complementary add-ons, upsells and bundles can make a big difference to the profitability of each transaction.

Voucher codes can be a tricky thing to manage, as may ecommerce sites find that people leave to hunt for a voucher, and often don’t return straight away or get distracted when they visit a voucher code site and don’t always come back to complete the purchase. Voucher codes can be a great incentive to purchase, so making sure that you control your codes is a good way to avoid these issues. Providing an instant discount to shoppers who buy from you for the first time, directly in response to specific email marketing communications, a social media campaign or when they sign up to your marketing list are good ways to retain control over your discount codes and stop more shoppers from leaving your site to find them elsewhere.

Ensure that information about delivery and returns is front and centre in the shopping process. This builds trust and can help get purchases over the line. There is nothing more frustrating as a shopper to be halfway through the checkout process and only then find out that delivery charges or options/restrictions make the purchase a no-go for you.

Building your email marketing list when people make a purchase is also really important in driving return customers. Obviously, people need to be able to opt out of this, but incentivising people who sign up with exclusive offers and discounts can help maximise the number of sign-ups. This also helps with Shopify remarketing, as you can build custom audiences to display relevant ads to which will draw them back to your website for future purchases.

We offer a free 15-minute consultation with one of our Shopify marketing experts.

Just call us on 0800 011 9715 to find out more.

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Shopify site loading time

Many of your visits are likely to come from mobile, which may be on slower Internet connections. Loading time for your site and product pages in particular can be key in whether people end up buying from you.

It’s incredibly frustrating to be waiting longer than a few seconds for a website to load – people will bounce and visit one of your competitors instead if they are left hanging.

One way to minimise page bloat, as well as ensuring image and video content is optimised for quick loading, is to minimise the use of third party plug-ins unless absolutely necessary. The additional code that these plug-ins can add often makes a big difference to load times.

Shopify SEO

Whilst Shopify sites that are straight out-of-the-box come with some search engine friendly features included, by best practice standards, they are not automatically optimised to the extent that is needed for them to be most effective.

Our approach to Shopify SEO is to make some technical changes to the standard Shopify website setup which make it easier for search engines to crawl and index important pages, such as product pages, and prevent the automatic duplication of content, which is a big issue for many Shopify sites.

As part of our SEO approach, we ensure that even in the design stage, all of the on-page elements that are needed are considered and ready to go when the site launches – including those which are visible to website users and which are not. This includes things like schema markup and rich product descriptions.

Content is a big part of how people find your site through search engines. We ensure that your site design includes the capability for the kinds of content needed to meet the needs of your target audience at every stage of the buyer journey, utilising content such as blogs and FAQs to attract relevant visitors to the site and give them the information they need to move them down the funnel towards making a purchase.

Shopify CRO

We’ve already mentioned how important to your website design a slick purchase process is to the user journey if you want to maximise sales. We take this even further with our approach to Shopify CRO.

If you are migrating an existing ecommerce website to Shopify, we can use conversion data from your old site to help design the new one. Using tools like Hotjar and Google Analytics, we can find out where and why people drop off in their buying journey and make sure that these issues are resolved with the new site. These CRO tools can also be used on your new site to evaluate performance once it launches.

We ensure that the right kinds of data is collected that will provide actionable insights. This might be using tools that record user sessions, but can also include making sure your site’s goals, events and tracking pixels or tags are all firing properly and collecting the right information. For example, finding out which CTAs or buttons are being clicked on and which are not can provide really useful information about how best to engage website users at this stage of their buyer journey.

A legally compliant Shopify website

With legislation such as the GDPR and current cookie laws, ensuring that your Shopify site is compliant in every area is an important consideration and needs to be looked at in the design stages, as well as during development.

Your cookie notification and opt-in message can be tailored to maximise the number of people who are likely to opt-in, which enables collection of essential data to aid performance analysis as well as follow-up marketing, such as Shopify remarketing campaigns.

Ensure your privacy statement is clearly signposted and available for users to read at any stage. This will help to reassure visitors about how their data is used and stored and can help build trust.

Make sure that your company details, including things like your registered/contact address, company number and other relevant information is also clearly displayed on every page (usually in the footer) to help build trust with potential customers (no one wants to buy from a company that can’t be easily contacted in case of a problem) and make things as easy as possible for people to get in touch.

Effective Shopify design

Effective Shopify design requires a wide range of skills and considerations, which means that you don’t just need a web designer, you need a collaborative process that incorporates all of these fields of expertise:

  1. Graphic design
  2. Shopify developers
  3. User experience
  4. Shopfiy marketing
  5. SEO & paid search
  6. CRO
  7. Analytics

At Hitsearch, our team includes experts in all of these fields, with a proven track record of working successfully with ecommerce businesses using the Shopify platform and we’d love to assist you on your project. We have a range of tried and tested services, along with Shopify tips and tricks to help your brand stand out online.

Why choose Hitsearch as your Shopify Design partner?

At Hitsearch, we’re a design, development and digital marketing agency with years of experience in the specialist approach required by Shopify websites to maximise the online traffic, sales and revenue that an ecommerce brand can generate. We offer:

  1. 15 years of expertise in ecommerce
  2. An expert team that includes Shopify marketers, designers and developers
  3. Accreditations with Google, Bing and Shopify
  4. Case studies that demonstrate real world examples of some of our great work with our clients
  5. We offer a free 15-minute consultation with one of our Shopify experts – just call us on 0800 011 9715 to find out more

Ready to chat?

Contact our team today to talk about how we can help your business demand more from digital marketing.

Fill in the form or call us on 0800 011 9715