So, how can your brand utilise this image-led social media platform?
Well, initially difficult to monetise, the social platform has now integrated a Like2Buy link, that e-commerce shops can take full advantage of, linking customers direct to products shared within their image posts. Aside from implementing a simple link, building a relevant following and increasing interaction across the network without over-loading the use of hashtags can be difficult.
Integrating your Instagram account into your website can be a great way to highlight to your website visitors that you’re active on Instagram, encouraging them to interact cross-channel with your brand. Implementing an Instagram feed can be a great way to bring your website to life, with photos updating as you upload them to your account, gives the impression of ever-changing aspects to your website, which can be very appealing for your customers.
