If you’re interested in why we respond (consciously and unconsciously) to advertising, this review of Compare the Market’s introduction of AutoSergei™ lifts the lid on biometrics and neuroscience to show the kinds of messages our body and brain are giving in response to what is being viewed. How does this advert perform with our test audience? What does the brand get right or wrong? What have they done to ensure that this advert sticks with the audience and the key messages are communicated in the most effective way?
Find out how our biometrics testing went, what we measured, what data was analysed and what it shows us about this piece of video content and how successful it is.
