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Comparison of High End Luxury Retailers

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Online visibility is no longer the sole factor when it comes to customers making a purchase - Conversion Rate Optimisation is now one of the major keys to success in the online retail world and the Luxury Brand market is leading the way.

This multi-million dollar industry is one of the most successful sectors when it comes to encouraging their customers to follow through with purchases. We decided to find out exactly why that is.

By analysing these influential luxury brand websites and delving into their CRO strengths and weaknesses, the team of CRO experts at Hit Search have found the answer.


The luxury brands we reviewed were:

  • Avenue32
  • Bergdorf Goodman
  • Bernard Boutique
  • Bboutique1
  • Browns Fashion
  • Donna Ida
  • Feathers Fashion
  • Forward Forward
  • Genevieves Web
  • Harvey Nichols
  • Hobbs
  • Jimmy Choo
  • Kurt Geiger
  • Liberty
  • LK Bennett
  • Luis Aviaroma
  • Matches Fashion
  • Montaigne Market
  • My Theresa
  • Neiman Marcus
  • Net-A-Porter
  • Paul Smith
  • Phase-Eight
  • Pollyanna
  • Reiss
  • Russell and Bromley
  • Start London
  • Stylepaste
  • The Outnet