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Essential Google Search Console reports for Retailers

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Why have we published this guide?

The guide is aimed at those working in ecommerce who want to find actionable insights about various aspects of their ecommerce website and organic traffic quickly and easily, and to be able to explain to stakeholders what this means for the brand.

The essential reports for retailers that we’re going to dig into are:

  1. Charting SEO performance of keywords and site pages
  2. Comparing SEO performance over desktop, mobile & tablet
  3. Finding and resolving crawl errors
  4. Identifying mobile usability issues
  5. Checking if pages in your sitemap are being indexed