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Attribution Modelling eGuide

Attribution Modelling – theory and practice. We’re putting together a series of publications that aim to dispel search marketing myths and get to the bottom of modern Digital Marketing.

There are multiple optimisation methods that can have a positive effect on your rankings; an important part of the process is attribution modelling.

Throughout this booklet, we’ll introduce the concept of attribution and why it is important to your Digital Marketing campaign measurements. We’ll also provide a glimpse at how to use attribution to get a bigger bang for your marketing buck.

Attribution Modelling for Retail Businesses Guide
  • Attribution theory
  • Conversion paths 
  • Attribution models 
  • How to use attribution 
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