Throughout this booklet, we’ll introduce the concept of attribution and why it is important to your Digital Marketing campaign measurements. We’ll also provide a glimpse at how to use attribution to get a bigger bang for your marketing buck.
Contents include:
Attribution theory – what is it and why is it important
Conversion paths and types of interaction
Attribution models – beware direct deception, the importance of introducers and the long game
How to use attribution – analytics, tracking and making informed decisions for a results driven strategy
Our research shows that whilst Attribution Modelling is tried and tested for PPC campaigns, it’s rarely applied across other digital marketing channels, such as organic search, email, display or social networks. With only half of UK businesses using Attribution Modelling, we’re on a mission to promote the virtues and best practice of this insightful, money saving marketing tool!
Simply fill out the form to the right and you’ll have direct access to download our guide to Attribution Modelling.
