Founded in 1922 in Sheffield, Hatfields is one of the largest independent car dealership groups in the UK for Jaguar, Hyundai, Volvo and Land Rover.
Our secondary objective was to increase the amount of test drives booked and increase footfall to the Hatfields ‘value my car’ feature.
The Hit Search team devised and implemented a tactical PPC approach, running the campaigns only to target offers. This offer-led approach to the PPC campaigns ensured money wasn’t unnecessarily wasted, there was always an underlying promotional objective.
Our SEO team created an ongoing SEO campaign. This was a wider-reaching campaign, reaping the benefits of organic traffic with specifically targeted keywords.