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HEIDI KLEIN CASE STUDY

About Heidi Klein

The home of designer beachwear and swimwear.

In 2002, Heidi Gosman and Penny Klein, founded the UK’s first one-stop holiday shop, heidi klein. Now with over 150 stores in 39 countries, heidi klein continues to grow from strength to strength. And with a celebrity following including Jennifer Aniston and Kate Moss, there’s no stopping this beautiful business!.

 

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The Challenge

1.To increase heidi klein’s revenue coming from their SEO channel.

2.To build a wider keyword base in order to expand audience reach throughout Search Engine Results Pages (SERPs).

3.To handle the swing of seasons with a lead resort wear brand and still increase revenue.

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Our Solution

The Hit Search team initially undertook a large volume of keyword research and audience profiling. This ensured we had a thorough understanding of customer purchase motivation, enabling us to get close to the longer term future customer value.

We then carried out a full on-site technical SEO audit and then proceeded to implement the suggested changes highlighted within the audit.

The content team then compiled two content outreach strategies. One of the strategies is still ongoing, helping boost the brand’s awareness. And the other outreach strategy was specifically seasonal. The outreach approach was a more reactive program, surrounding key retail periods including, Black Friday and Christmas and sales periods.

The Results

Across the first 10 months of working with us, when compared to the previous year we achieved:
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48%
increase in conversion rate
revenue
58%
increase in revenue