Our team of Legal marketing experts call upon many years of experience in creating unique digital marketing strategies for those in the Legal sector, providing insightful perspectives on the Legal marketing landscape. P.S. If you're looking for legal webinars or videos, head on over to our Hit Search TV & Radio page!

Our deep understanding of the Legal marketing landscape has led our agency to become one of the top Legal marketing firms in the UK. Our impressive high value case volume increases and ROI performances for a wide variety of Legal clientele have led us to create a vast amount of valuable resource when it comes to effective marketing strategies, including whitepapers and ebooks for free download.

Whitepapers & eBooks

Our whitepapers and eBooks aim to give your law firm that extra helping hand when it comes to your digital marketing. From tips and tricks to full step-by-step guides, we hope you find our below selection useful in helping increase your lead generation efforts!


Learn how to attract more visitors to your firm's site with this guide!

In this eBook, we share a four-step process your firm can follow in order to generate both a higher volume and a higher quality of visitor to your site!

Learn how to increase your conversion rate with this eBook!

In this eBook, we share six tactics your firm can implement in order to increase its conversion rate DRAMATICALLY.

The ultimate guide to increasing inbound case enquiries

We've created this guide for your firm, to help you generate your own case enquiries. From understanding your audience and attracting visitors and converting them, all the way through to analysing your campaign.

[eBook] How to understand your potential legal clients!

Understanding your audience and their challenges and goals will help you create a foundation on which all your digital marketing tactics will be built upon. Without this knowledge, your campaigns drift along without a focus.

[Templates] Measure your firm's conversion rates effectively

Which channels have your new clients come from? How many visitors are you converting into leads? These templates will help you measure your campaign's successful channels and help you pinpoint the not-so-successful, too!

Get your law firm noticed on organic search!

We discuss everything from, which Google algorithms your firm should take notice of, to what you should do if you suffer a penalty and more!

Pull in your target audience with content marketing

We share our top content idea generation tools, give you 5 killer creative content ideas and discuss exactly why your firm should employ content marketing tactics.

Generate more leads for your firm with marketing automation

Nurturing your audience correctly with marketing automation will ensure your firm generates high-quality case leads.

Law firms, check out these editable buyer persona templates 

Building comprehensive, realistic buyer personas for your firm, with ensure your marketing gets infront of your target audience. Build them from scratch with our templates!

A step-by-step guide to building your legal buyer personas

Find out exactly what a buyer persona is, if they're right for your firm and how to build your personas for your firm by downloading this helpful step-by-step eBook!

Specifically target your audience through these channels to obtain highly relevant site visitors

Targeting your audience through the use of buyer personas, can help your firm plan and achieve a much more focused digital marketing strategy. This will ultimately increase the relevancy of the visitors coming to your firm's site.

Law firms: Learn how to specifically target your audience through paid advertising

In this eBook, we discuss how your firm can specifically target its audience through paid advertising, to ultimately increase the relevancy of the leads your firm is generating and hopefully securing new clients!

Get your law firm noticed on social media

Which social media channels should your law firm be on? How can you find your audience without spending a penny? These questions and more are answered inside this short eBook!

Could your law firm benefit from 9 content marketing tips?

Within the legal sector it can be very difficult to obtain high-quality leads at a low cost. Employing content marketing tactics can help enormously, and can become a large contributor within your digital marketing strategy. View this download to learn more!

Attribution Modelling for Law Firms

The Legal industry faces a unique problem when it comes to digital marketing. Getting that balance right between raising awareness and driving high quality leads can be a difficult process. Attribution modelling is an effective tool that allows Legal brands to fully understand the difference between the successful metrics for branding and the successful metrics for driving revenue...

Conversion Rate Optimisation (CRO): How to increase a Law firms Conversion Rate

Conversion Rate Optimisation plays one of the most important parts in encouraging a customer to convert, especially within the Legal sector. Download this free guide discussing CRO best practices and discover how your brand could be generating more leads.

Improve your legal firm's site conversion rate with these tips

To create a great user experience and increase your legal firm's conversion you need a solid conversion rate optimisation startegy, and with this eBook you'll learn exactly how you can build one. 


Infographics are an extremely easy way to get your brand message across, increase awareness and drive engagement via a multitude of platforms. Download a selection of great Legal infographics designed by our in house team.

Law firms: How to convert web visits into enquiries

Follow our simple 5-step process to help support your generation of new case enquiries.

Brain injury infographic for Moore Blatch Resolve

This infographic was created as part of an awareness campaign for Moore Blatch highlight the symptoms of brain injury. The infographic was then shared across social channels by a variety of different brain injury charities, garnering exposure for the brand in the process.

Film quiz infographic for Behind The Smile

This infographic quiz was created to promote Behind The Smile, a cosmetic dental advice website. The infographic would promote the brand without being too overbearing, offering an easily shareable image that any fans of movies would be likely to engage with.

Why Law Firms Should Invest in Content Marketing

Looking for some statistical evidence to support the need for investment into Content Marketing for your law firm? Take a look at this infographic!

PPC vs SEO: Which strategy is best for your law firm

Is your law firm looking to generate new leads and increase ROI from your marketing tactics? But not sure which strategy to use? Then download our legal sector infographic looking at how powerful PPC and SEO can be and which one you should be using! 

Law firms: How to find your audience on social media

Here we give your firm 5 tips so you can start finding your audience on social media without spending a penny!

Law firms: When, what & how often should you post on social media?

Here we give your firm the best times and days to post across Twitter, LinkedIn and Facebook platforms. We also share the kind of content that works best on each!

5 killer creative content ideas for your law firm

If your firm is struggling to generate new content ideas, this infographic can help inject some creativity into your strategy!

Help your firm rank better: 5 tips from our SEO experts

Our SEO experts give you 5 tips to help make sure your firm is ranking the best it possibly can be!

3 email marketing automation workflows for law firms

We've gathered together 3 email workflows you can implement for your firm. If you're looking to generate new case leads, this infographic is for you!

TV and Radio

Hit Search TV is our digital marketing expertise in bitesize (and easily digestible) snippets in video form!

[Webinar] Legal Sector: The Benefits of Content Marketing

webinar legal sector the benefits of content marketing

We give a brief overview of content marketing and its benefits for the legal sector

Illuminating Insights: Content Marketing in the Legal Sector

illuminating insights legal content marketing

Our Content Marketing Executive, Rachel, discusses the importance and the benefits of Content Marketing in the Legal Sector.

[Webinar] Legal Sector: Utilising Social Media for your Law Firm

We give the legal sector some actionable tips surrounding both paid and organic social media tactics, to ultimately help boost firm visibility.

[Webinar] Legal Sector: Making your Mark with On-site Content

making your mark with on site content
We give the legal sector some actionable tips surrounding your on-site content efforts!

[Webinar] Legal Sector: How to become an industry authoritywebinar-become-a-legal-industry-authority-with-content-marketing-1.png

We discuss the importance and the benefits of becoming a legal industry authority within your sector.

[Podcast] Legal Sector: Profiling for your CRO StrategyProfiling for your CRO strategy podcast download

We delve into the first stage of a successful legal CRO strategy, Profiling.

[Podcast] Legal Sector: Gathering Data for your CRO Strategy

Legal Sector podcast - Gathering data for your legal CRO strategy

We delve into the second stage of a successful legal CRO strategy, gathering data.

[Podcast] Legal Sector: Analysing and Planning your CRO Strategy

Legal Sector podcast - Analysing and planning your legal CRO strategy

Show three in our legal CRO podcast series investigates how we can analyse and plan our CRO testing. 

[Podcast] Legal Sector: How to implement your strategy


Our final legal CRO podcast discusses how to test your CRO strategy and start driving conversions through your legal site.