With lockdown in the UK having a huge impact on a whole range of different businesses, thinking outside of the box when it comes to digital marketing has been a must over the last few months. For Murdock London, we knew that not being able to keep barber shops open during lockdown meant that a much bigger focus on growing their global ecommerce activity was needed. Hitsearch have always managed Murdock’s organic performance, but we knew there was scope here to see performance improve, even during what was essentially a really tough time for businesses like this. We adopted a multi-channel approach to aim for a continued improvement in Murdock’s overall performance.
We decided on a multi-channel approach that incorporated paid social as well as organic social and was fully owned by Hitsearch. In order to target really specific audience groups, we also created several individual landing pages to sit on the Murdock London website – this meant that we had a lot more control over the specific products that were being pushed to certain audience segments. Hitsearch were granted creative control over both web and social assets throughout this campaign and being able to take the lead on a strategy in this way meant that we could bring all of our expert knowledge to the fore.
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