Conversion rate at its very basic principle is:
But to do that you need to build a strong and dynamic legal conversion rate optimisation (CRO) strategy. In this blog we’ve pulled together thirteen amazing tools which will help you research, analyse and test your legal CRO plan.
Want to learn some quick and simple ways to improve your legal firm’s website then check out our legal CRO eBook today!
When conducting your conversion rate optimisation research it’s important to bench mark your firm's and competitor's current perfromance so that you can set realistic and achievable goals, here are three tools to help you do just that:
But as well as benchmarking your legal firm against competitors and legal industry averages you should research what your ideal claimants think and how they behave, here are two great tools to help you:
Both of these tools are not only great for your CRO research but are also brilliant for CRO testing as they let you get an understanding of how users feel and interact with your legal firm online.
Once you’ve done all your research you need to start analysing the data you’ve gathered from it as well as all the data you’ve been gathering form your website and social platforms. So here are some amazing tools to help you analyse the behaviour of your visitors so you can begin testing how best you can convert them into new claimants.
Having researched and analysed, your CRO plan will now require you to make changes but it’s massively important that you test these changes before pushing them completely and making them a permanent fixture on your legal firm’s website. So here are three tools to help you do that:
By using these tools you can support all your firm's conversion rate optimisation efforts and start reaping the benefits for your legal firm.