Tools are a marketer’s best friend, they make your job that little bit easier – particularly when it comes to content idea generation for your firm.
With so many tools out there, where are you supposed to begin? We’ve gathered three of our top idea generation tools to help you formulate a solid content strategy for your firm! These tools should be used alongside organically brainstorming ideas with your team in-house.
Google Suggest
Before you’ve finished typing your query into the Google search bar, you’ll notice the search engine drops down some suggestions about what it is you could be looking for. This is a great way to generate new content ideas surrounding past Google search queries. Not only does this method of generating new ideas ensure your content remains relevant to your audience, but you also know these phrases are already being searched for through Google – so it’s a win-win strategy!
Answer the public
Answer the public is a data visualisation tool that can help you with your idea generation process. Typing a keyword or keyword phrase surrounding challenges your audience face, can then pull back a whole host of useful data. The data brought back not only gives you an array of related keyword phrases but it also highlights average search volume and a cost per click average, in case you wanted to build a paid search campaign to boost your content exposure.
Google Alerts
Trawling the internet for new keyword phrases and trending content can be a time consuming task. With Google Alerts, you can set up email notifications around particular keywords/keyword phrases and even competitor names. After you’ve set your required email notification frequency, you can block aside some time in your week to go through these alerts. This is a great way to save time when looking for new ideas and they can also keep you up to date with your competitors’ activities, too!
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