There are many reasons why your firm should be investing time and money into pay-per-click (PPC) adverting. Not only are there many benefits that come with the digital marketing channel but, chances are, all your main competitors are actively bidding on keywords that could be used to find your firm, too.
P.S. Learn even more about pursuing your firm’s audience through paid advertising by downloading this eBook.
We’ve gathered together 3 facts about pay-per-click advertising your firm needs to know. Hopefully they’ll help persuade you that little bit more about the real key benefits PPC can bring your firm.
It gathers relevant data about your customers
Knowing which keywords or keyword phrases are being searched for by your target audience, is surely information that is valuable to your law firm? Knowing what words bring relevant users to your website, and which keywords aren’t high in search volume, can really help improve and inform your firm’s marketing strategies. Knowing this information can ensure you’re not wasting your PPC marketing budget whilst closing in on those users who would benefits from your legal services.
You can track conversions easily
Being able to track organic conversions can be a tricky task, but with pay-per-click advertising, it’s so much easier! Setting up a dedicated landing page for traffic to land on after they’ve clicked on your ad, is a straightforward way of understanding the rate at which your ad is converting. Setting up a unique contact form on this landing page for the user to fill in to retrieve the offer/service you’ve promoted through your ad, nicely bunches all leads together, making it easy to follow up the conversions with a call or other communication.
PPC helps increase your firm’s brand awareness
If you’ve got both PPC and SEO (search engine optimisation) campaigns running at the same time, using the same keyword data, your firm’s name is appearing more dominant and influential than if you’ve just invested in PPC listings or solely organic. Appearing alongside or above your competitors for relevant search terms is important to re-assert your authority within the legal industry. Therefore, PPC advertising is a tactic your firm needs to adopt, in order to generate highly relevant leads through specifically targeted ads!