If your firm hasn’t invested in marketing automation as part of its digital strategy, then maybe it’s time to look into it for the year ahead. There are many platforms you can start to research into, but before you even begin looking at options, have a read through some of the top marketing automation statistics we’ve found to help you make that decision to embark upon a marketing automation journey, a little bit easier!
Marketing automation will help you take a competitive lead
According to Lenskold and Pedowitz, 63% of companies that are outgrowing their competitors use marketing automation. It’s not hard to understand why this is the case! Marketing automation can help you truly connect with your users, and it can help you cut down on company resources, too. The process of setting up your marketing automation processes can be quite long-winded, but once they’re live, they definitely show their worth.
From re-engaging customers, to drip feeding your users with interesting and relevant content until they’re finally in a position where they’re in need of your legal services; marketing automation will definitely help you take the reins on a competitive lead.
It could help you generate more sales-ready leads (at a lower cost per lead!)
Forrester Research reported that companies that excel in lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. In the legal sector, generating leads can be an expensive process, which is why you need to take full advantage of a marketing automation process. It will save you time in the long run, whilst generating more relevant leads and keeping your firm’s name at the forefront of each user’s mind.
Out of all other digital tactics, marketing automation can help improve revenue most
As reported by The Lenskold Group, 78% of successful marketers say that marketing automation is most responsible for improving revenue contribution. It’s clear that as a law firm, investing in marketing automation would contribute massively toward a successful digital marketing strategy and maybe 2017 is the year your firm should look into making life a little easier for itself and start the ball rolling on a marketing automation strategy!