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Micro Influencers | Micro Influencer Campaigns & Marketing Agency

Micro Influencers | Micro Influencer Campaigns & Marketing Agency

From bloggers to vloggers, the spectrum of digital influencers is continuously growing and evolving, but while many brands enter into a ‘digital Hunger Games’ to work with people who have a couple of hundred thousand followers to those with several million followers, an increasing number of retail brands are seeing the benefits of working with micro-influencers to help generate even better results.

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So, why should you incorporate working with micro-influencers into your digital strategy?

Authenticity

Nowadays, people are becoming savvier of scripted advertising campaigns, with some celebrities receiving a negative response to images they have posted holding a product with a caption that has clearly been written by the brand itself. Micro-influencers, on the other hand, tend to offer a more genuine recommendation – and since they are often considered to be an expert in their particular niche, their recommendations are often thought of as more trustworthy and credible, which generally leads to a higher conversion rate.

In fact, research by BlogHer found that 81% of respondents to their survey said that they trust the information and advice that bloggers offer, and 61% have actually made a purchase based on a recommendation from a blogger.

Engagement

Although micro-influencers may not have the mass of followers boasted by celebrities and Instagram superstars, they tend to have a more active and organic relationship with their fans. This allows them to keep things relatively personal, and means that their followers will have a keen interest in what they have to say, resulting in a higher engagement rate. By working with a couple of micro-influencers who specialise in a niche, relevant to your product, there’s a good chance they’ll be able to drive a higher conversion rate, as their audience is highly relevant to your business.

Affordability

Whilst most celebrities will charge hundreds of thousands of pounds for social advertising, micro-influencers tend to base their advertising rates on their follower count – making them much more affordable for businesses. Results from a study conducted by Bloglovin of 2,500 micro-influencers found that 84% charge $250 or less, and 97% do not charge more than $500 for one Instagram post. This makes them ideal for brands that may have a limited budget, or those who are looking to work with a number of people, or are only dipping their toes into the pool of influencer marketing to grow their brand.

Get in touch to discuss how Hit Search can help your business flourish in 2018.

 

 

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