Campaign Measurement | How To Measure Success Of Marketing Campaign

If you increase the number of case enquiries, that’s all you need to know, right? Wrong. If you don’t know how each element of your campaign contributed to the increase in the amount of case enquiries you’re now receiving, how will you know how to move forward and continue to grow your firm’s revenue?

Here are 3 statistics that support the need for effective campaign measurement for your law firm!

You can demonstrate ROI

If you can demonstrate the return on investment your firm is gleaning from its campaign activities, there’s more chance you’ll be supported by the board and senior management. HubSpot reported that marketers that calculate ROI are 1.6 times more likely to receive higher budgets. So, what are you waiting for? Put those measurement motions into action!

65% of marketers say generating traffic and leads is their top challenge!

This statistic provides another reason as to why your firm needs to measure its campaigns effectively. With 65% of marketers saying it’s their top challenge to generating leads and traffic, you can’t afford to not measurement effectiveness – if it’s a challenge, you need to make sure you’re trying to constantly understand where and how you can improve your campaigns to drive the most relevant leads and traffic to your site. If you don’t measure campaign effectiveness, you’ll find the task of lead generation just as tricky as the 65% who already struggle!

Marketers are relying on lead volume

Even though measuring lead volume is a great way to determine overall campaign success, it shouldn’t been the only metric you rely on. There are other channels involved in the promotion of your campaign, so you need to ensure you’re measuring each, and what they’ve contributed to the overall lead volume. It is great knowing you’ve generated X amount of leads – but if you don’t know where they’ve come from – how will you do it again?! The statistic from BrightTALK emphasises this point perfectly, reporting that 59% of marketers rely on total lead volume as a top metric.

We know how tricky it can be to collate all your campaign analysis data, so we’ve created these FREE campaign analysis templates. Simply replace the dummy data with your own and watch the graphs change to reflect your progress! Download your FREE campaign analysis templates, now!