You’ve implemented your omni-channel strategy, so now, how can you ensure you’re getting the best out of the strategy? There’s more to maintaining a successful strategy than checking in with it once and a while. Here are 5 tips to keep your omni-channel strategy on track! P.S. Not implemented your omni-channel strategy yet? No worries, check out our step-by-step guide to omni-channel marketing here.
Create a comprehensive measurement strategy
You probably already have a measurement strategy in place, but is it comprehensive enough? Your measurement strategy ideally needs to outline ‘smart’ (specific, measureable, achievable, realistic and timely) objectives, but also KPIs to be able to accurately measure performance throughout the duration of your omni-channel strategy. Furthermore, just setting the objectives and KPIs simply isn’t going to deliver the results you desire from your omni-channel strategy. Continually testing and amending various aspects of your omni-channel strategy, is key to staying on top of consumer behavioural trends and helps to give you that opportunity to remain competitive and current in the fashion sector.
Get your whole team involved
Innovative and creative ideas can come from anywhere in the business. Having input from all your team members can be essential to deliver a successful omni-channel strategy for some brands. You and your team need to adopt the mentality that marketing isn’t just a function, it should be more of a team philosophy! Getting everyone involved and ensuring they’ll all up to date on the company’s goals and objectives, results in everyone staying focused on the same end goal. This approach to your strategy can help break down silo barriers between departments, too!
Pay attention to those who matter…
Your customers! Without your customers, you won’t have a successful business. There’s no point in implementing loads of changes to your site, your products, basically any element of your brand without first running it by a focus group, or through a customer survey. If the people who buy your products hate your new site layout and find it confusing, they might just choose not to shop with you anymore and nobody wants that. Implementing a testing process can help make your decisions become more user-focused and more impactful with your target market. Aim to please!