Twitter is currently actively used by over 300 million users worldwide, so your firm should definitely be active on this channel, too. Whether you’re just starting out on Twitter, or have been an active member for years, we’ve got 3 Twitter tips to make sure your firm survives and thrives in this highly competitive social environment.
P.S. Make sure you’re fully utilising all your firm’s social channels – download our guide, now!
Tip #1 – Don’t just post sporadically
There are a few reasons why you shouldn’t just post once in a while. For a start, you’re not giving anyone who comes across your profile a real reason to follow your firm’s account, and secondly, you’re not building any authority amongst your competitors. Scheduling your posts ahead of time can help you tackle this issue head on; using social media management software such as Hootsuite, can be a real time-saver. Head over to Hootsuite.com to try it out!
Tip #2 – Make sure you’re not over-promoting your services
When it comes to social media, it’s important to find the right balance when sharing interesting content about your firm. You need to take a step back and look at what it is you’re sharing from your audiences’ perspective. Will they actually find that interesting? You find it interesting because it’s your firm, but sadly, no one else might! If you’re struggling to find a good balance, think about approaching your current clientele and ask them for an unbiased opinion on the content you share. Find out what they like best, and run with that!
Tip #3 – Let everyone know you’re on Twitter
Seems obviously, but you can’t just expect people to stumble across your Twitter account by chance; tell everyone you’re actively participating on Twitter. Including social icons on your website, in your email signature and make sure you include your Twitter handle on your business cards. Make sure you’re telling everyone why they should follow your firm on Twitter, will they get advice? The latest legal industry news? Access to competitions? Whatever you’re offering, make sure it’s widely known!