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Susie Hood

3 ways to convert web visitors into potential clients

Your law firm’s website visitors are on a journey. Where they are on that path towards potentially becoming a client will vary somewhat – so how can you move them along their journey towards conversion?

We have compiled some of our top inbound marketing tips on how you can help these web visitors to make the transition from information hunters and researchers, into genuine enquiries and strong leads.

Convert web visitors into potential clients


If the majority of people visiting your website are not quite yet at the point of making a final decision about contacting you, remarketing can be a big trigger for them slightly further down the line. Showing relevant ads to people who have been on your website, potentially for weeks after their visit, you ensure you’re at the forefront of their mind, when they are ready to take that step.

You can remarket through Google AdWords, Bing ads, or even on Facebook, as long as you have the relevant codes and pixels set up.

Email Marketing

Email marketing is still a prime channel for getting repeat visits to your website and, especially when used as a tool to move your traffic along their user journeys, its power shouldn’t be underestimated. Once someone signs up to your newsletters or opts in to marketing emails another way, you can send them timely messages, about subjects you know they will be interested in, to draw them back to the website and keep your name at the front of their mind.

Clear landing pages

If you’re using either of the above methods, you need to think about what you want people to do once they return to your website. Making straightforward landing pages with one purpose, e.g. for the visitor to fill in a call back form, is important. Don’t give people a dozen options of things to do on your landing pages, just provide the path that you most want them to take at this stage of their user journey. A strong and clear call to action on each landing page will help your visitors to move along the journey towards becoming a client.

For more information about these and many more law site conversion tactics, download our latest eBook now.

how to convert your firm's web visitors into potential clients!

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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