When it comes down to things, looking at what to measure depends on what your legal firm is all about. In most cases your goals will be to increase revenue through cases, but that needs to be broken down into how and then the reasons need to be measured. From a marketing perspective your website conversion rate optimisation goals will be to inform and educate potential claimants, so that you can guide them along their journey and convert them into cases for your firm. To do this you need to measure a number of things across your website and active social media channels. Here are the four main metrics to use to help your performance in the digital space.
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The metrics you look at to devise your conversion rate from social media channels will differ to that of your website, as you social media will be more focused on driving conversions from a follower on social media to a website visitor. But there are a couple other metrics that you may look at which will provide you with an understanding of your social performance:
There you have it four important metrics to measure the performance of your legal firm’s presence in the digital space.