Conversion rate optimisation can be highly effective in increasing your legal firm’s revenue and profits through generating more cases via your legal website. But those aren’t the only benefits you’ll see by creating a successful CRO strategy for your firm.
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Improve decision making
By collecting large amounts of data on how your potential claimants interact with your legal website you can begin to make informed decisions based on data rather than guess work. By analysing and utilising the data from your CRO tests you can prioritise the pages and elements that you need to change to increase your firm’s conversion rate and generate new business.
As well as allowing you to make informed decisions based on data you can also limit the risk to your legal firm due to the evidence and confidence such data provides in support that your decisions are correct. Arguably this is more important than the finical gains CRO can provide, as reducing the risk of loss and overhead due to creating an insurance policy on the changes that you make and allowing you to easily switch back to your original designs if need be.
The data gained from your firm’s CRO campaigns as well as being quantitative and allowing you to measure website performance, also provides you with qualitative data and allows you to discover more about the behaviour of your ideal potential claimants. Allowing you to look at how they interact with your legal site and the types of content they engage with most. This means that no CRO test can be seen as a failure because even though you may have to go back to the drawing board in terms of the changes you are making; you will be doing so with much more information on your ideal audience’s behaviour which will only aid you to create optimised elements and pages for your site.
Create better pages
Conversion rate optimisation allows you to analyse the performance of a page and test variations in design, style and context. By looking at different elements you can create pages that not only have an increased conversions rate but also provide your users with a much more enjoyable and rewarding experience.
Grow your email list
By producing an optimised website through your CRO strategy you can increase the number of sign-ups to your email lists. This allows you to grow the reach of your firm, by distributing newsletters with new relevant content and call-to-actions to continue your user’s journey with your website and drive conversions.
So here are five great benefits that conversion rate optimisation can provide your legal practice, why not check out our other great blog about 10 mistakes you need to avoid to give your potential claimants a great user experience.