We’re assuming you don’t have the time to go through each tweet posted by your fashion brand, each interaction on each post, and every mention across all social media channels and measure any relevant hashtags. Monitoring your organic digital brand reach, is a crucial step of the omni-channel strategy process, it’s important to analyse your social channels just as much as your e-commerce store or your in-store channels.
There are many tools you can use to monitor your brand’s content and social reach, and we’re going to share some of our favourites with you. We hope you have fun trying them out!
A great, free tool, that’s easy to use and can deliver some great statistics for your fashion brand. Simply paste your chosen page, or blog post URL into the search bar and click the ‘tally’ button. You can see in the background the application working its magic, and the statistics start to get pulled in from each social platform. The tool can tally shares across a wide variety of social platforms including the basics, Twitter, LinkedIn and Facebook. But also some lesser known channels including, Stumbleupon, Reddit and Inbound.org, amongst many others.
The Moz Bar extension tool can be downloaded onto your browser toolbar. This is great for measuring many metrics including, domain authority, Meta tags and social shares. Clicking on the ‘M’ icon, the toolbar drops down highlighting Twitter, Facebook and Google+ shares. A nice, quick way to browse specific page social shares.
Most brands have implemented the Google Analytics code into every page of their website, enabling them to track a variety of site metrics including, visitor sessions, and percentage of new vs returning visitors, referrals, organic and direct traffic and a whole host more. You are able to view how many referrals have come directly from social media, and through which platform the referral has come from. Even though the analytics don’t allow you to see which post the social referral has come from, it’s again, a great tool to use as an indication of just how much influence social media is having on your website traffic total.
You’ve got some data about your social reach and mentions, how can this factor into your omni-channel strategy? Download our below omni-channel eBook, or call our team today on, 0800 011 9715.