Last May Google rolled out an algorithm meant to bring about the so called “mobile-geddon”, aimed at punishing business’ that hadn’t optimised their site for mobile users. However in the end this update didn’t seem to be as destructive as everyone thought but it did show us all that Google where putting a big focus on mobile usability, and this May they are again rolling out a further mobile update. With that being said it’s more important than ever to make sure that your legal firm’s website is optimised for mobile users, so here are five tips to help you get started.
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By using responsive designs it allows your developers to create a website which can easily be viewed on different size devices. This approach makes use of flexible layouts, flexible images and cascading style sheet media quires, while allowing the web pages to detect the screen size of a user’s device meaning it can alter the layout accordingly.
Font and Button Size
On mobile your font and button size matter a lot more as depending on size it can make your page unreadable. For fonts the smallest you ideally should go is 14px, which may seem rather large but it will allow your users to read it comfortably without having to zoom, (the only time you may wish to use a smaller font is on buttons and labels). For buttons the bigger the better as this negates the risk of users pressing the wrong button or missing the button completely and getting frustrated that it doesn’t seem to be working.
High Resolution Imagery
Mobile phones especially Apple technology are extremely high definition devices. Utilising high resolution imagery for your responsive mobile website will allow you to avoid having pixelated or even blurry images and therefore continue to give your users a great experience.
Don’t Limit Your Users Experience
Though having a responsive mobile website is key for both search engines and mobile users, you don’t want to constrain those user’s experience by limiting them to only viewing your website in a mobile view. Instead you need to make sure that in your footer you always provide an option for visitors to view your website as they would on desktop, as some users will still prefer to do that.
Testing and Testing
Finally after creating your responsive mobile website, you need to test, test and test again. As with all changes to your website it’s important to check how users feel about these changes as well as continue to test how these changes may affect your website across different devices and different browsers.
Hopefully these tips will help your mobile optimisation efforts but if you wish to learn more about how you can increase your conversion rate through your legal firm’s digital presence then download our eBook here.
If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!
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