With social media making up 28% of the total time individuals spend on the internet each day, your social channels are the perfect place for you to begin building a community around your practice and here are five fantastic ways to get started.
1. Put your followers at the centre
From the very beginning you should always have your followers at the very centre of your social media strategy. You need to consider the types of content they are looking for on their chosen social channels as well as when they will be using it, so that your engagement efforts don’t go to waste.
2. Communication needs to be a two-way thing
Along with putting your followers at the centre of your strategy, to build a strong community you need to make communication a two-way thing. It’s very easy to post content about the latest legal rulings or a promotional video about your firm, but what your followers are really looking for, is not only interesting content, but to be a part of a discussion around that content with you and your followers. So make sure you listen to what they are saying and if they are asking further questions either answer them directly or utilise that question to build a whole new piece of content and therefore meet your followers’ needs and generate more discussion.
3. Consistency with content
It’s key when building a community that you keep your content consistent, this means the type, time and frequency of the content you’re posting. The important thing here is to also know your social channels, meaning when your followers are most engaged on them, and what they want to see, as this differs across platforms, each will have their own optimal uses. LinkedIn for example is very much a working week social channel due to its business nature, and Facebook is the perfect place to post those office fancy dress pictures from your firm’s latest fundraising day.
4. Design content for sharing
One of the biggest successes you can get from you social community is that they will engage with your posts and share them with their friends and followers. So when creating your social content on a daily basis you need to design it to be eye-catching and engaging. Content such as infographics, videos and listicles are perfect for this as they allow for information to be easily digested and visually appealing, therefore increasing the chances of your followers sharing them. Why not check out these examples of great legal sector social media.
5. Host Social Conversation
A great way to build a community with social media is to set aside an hour each week, where you bring one of your legal experts to speak directly with your followers. Twitter is one of the best social channels for this allowing you to speak in real time with your followers, though the use of live streaming and messenger channels such as Periscope, Snapchat and WhatsApp are growing, especially among millennials, and are a great way to hold live discussions within your community.
And there you have it, five fantastic ways you can build a community for your legal practice with social media, but if you want some amazing tips to help you build that content for you to start sharing with your community then check out our eBook: 9 Content Marketing Tips for the Legal Sector.