Outreach marketing aims to bring the person to person relationship back to the marketing world, but how can you get started? Well here are six outreach marketing tips every legal marketer should know.
1. Another Voice
People by nature are more willing to trust the voice of a third party over a legal firm blowing their own trumpet, so reach out to bloggers, journalists and industry experts both internal and external and start building strong relationships now.
2. Right People, Right Time
Outreach marketing more often than not is about connecting with the right people at the right time to help tell your firm’s story. This could be as simple as reaching out to a vocal social media claimant after the success of their case.
3. Advocate… Welcome to the Team
Once you identify those vocal advocates for your firm it’s important that you make them feel valued. Consider inviting them to become an extension of your team by interviewing them for your latest podcast episode or asking if they’d be interested in writing a guest blog, which is a bonus as it allows you to give a different voice to you content and helps your audience feel like they are getting a well-rounded view.
4. Authenticity and Relevance
Outreach marketing relies on the authenticity of your brand and the relevance to your advocates, there’s no point in trying to get a blogger who writes about fashion interested in an article about personal injuries. If you keep the main focus of your outreach on these two things, then numerical reach such as followers and engagement will follow suit. This is the same when identifying valued advocates, you shouldn’t just focus on the number of followers they have but on their authenticity and relevance to these followers along with how they engage them.
5. Creativity is the way to the Heart
Your outreach needs to be creative, why? Because visual content is processed over 60,000 times faster than basic text-based content so it’s definitely worth investing in creative outreach marketing. Do interviews with different people from your legal firm to allow for a different voice to be heard, and look at how content can be shared in more creative manners, from use of visual effects to latest technologies or trends like Snapchat and Periscope. Keeping your outreach creative just like your content (5 killer creative content ideas), will help increase your chances of reaching more people.
6. A Grey World
Speaking of being creative, outreach marketing embraces the knowledge that we don’t live in a black and white world and there are always different ways to achieve your outreach goals. So if you have an idea for how to outreach a certain campaign, even if it goes against everything you’ve learned before, stick with that gut feeling and see how it works out.
So there you go six quick and easy outreach marketing tips for you to start working on but if you’re struggling for content marketing ideas for you to start outreaching for then check out our eBook 9 Content Marketing Tips for the Legal Sector.