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Helen Jackson

7 reasons you should have a mobile-friendly ecommerce site

How does mobile fit into your wider strategy? Find out in our eBook, here!

If you don’t already have a mobile website or a mobile responsive design for your site, then not only are you disappointing your mobile users, you’re missing out on a lot of potential sales opportunities. The ecommerce world has shift and continues to grow and expand alongside the ever-demanding customer.

So here we share our 7 reasons you should have a mobile-friendly ecommerce site!

7 reasons you should have a mobile-friendly ecommerce site

  1. Mobile shopping has overtaken PC and laptop shopping, so if you don’t make your site mobile-friendly you’re missing out on all those mobile conversions!
  1. Google favours sites that are mobile-friendly over those who aren’t. If you haven’t heard of Google’s mobile algorithm update dubbed ‘Mobilegeddon’, have a read here.
  1. Customers want a mobile-friendly site. Shopify reported that mobile now accounts for more than half of ecommerce traffic!
  1. You need a mobile-friendly website in order to remain competitive in the fashion industry. Have a look at some of your major competitors, we’re betting that the majority of them have a mobile-friendly site!
  1. In Ofcom’s 2015 Communications Market Report, research found that Smartphones are in the pockets of 90% aged 16-24 but perhaps most surprisingly 55-64 year olds have also latched on to the smartphone revolution, in fact ownership in this age group has more than doubled since 2012 to 50%. So no matter your demographic, they’re mobile!
  1. In the same Ofcom report, research also found that as a nation we spend up to 2 hours every day browsing the internet.
  1. Adobe Digital Marketing Insights suggests that mobile users spend 20% more than desktop or laptop users.

Sign up to our webinar on ecommerce mobile marketing trends for 2016!

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services in the new, then get in touch with a member of our team!
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