As a marketer in the fashion space, you’ll be well-versed in keeping on top of the latest seasonal fashion trends, but are you on top of ecommerce trends? With smartphones having overtaken laptops as the most popular device for getting online, mobile marketing is a trend set to grow from strength to strength throughout 2016. [P.S. Check out these tips to ensure you truly connect with your mobile customer!]
Make sure you’re ready! Here are three of the biggest ecommerce mobile marketing trends to look out for in 2016.
Quicker delivery
Customer demands are ever-expanding and, with retailers including Amazon delivering way above the expectation, this automatically raises the bar for brands the world-over. It’s almost like a game of catch-up. There aren’t many smaller retailers who’ll be able to deliver within the hour, but taking steps toward making the customers’ delivery process both easier and faster will help ensure your brand is showing innovation, putting the customer at the forefront of its mind.
Mobile payments
Mobile payments have evolved enormously over the past few years. Not only in terms of paying whilst shopping on your mobile through applications such as PayPal, but also paying with your mobile using Apple Pay. With a staggering 250,000 UK stores equipped with till points at the launch of Apple Pay, this highlights the speed at which stores are willing to adopt new and innovative technologies and your brand should too, if it wants to remain competitive.
Marketing automation
Marketing automation allows your fashion brand to effectively become an omni-present brand. Automating communication including social media and email marketing, automation software can help you personalise your nurturing process from customer to customer. Helping your brand build that much-needed connection to help improve customer retention and boost conversions.
