Content marketing should be a tactic employed within the legal sector, in order to sustain new and organic leads, so if you haven’t already got a content marketing strategy in place, or you’re looking to improve your current approach, then keep reading as we give you a brief guide to content marketing.
If you’re after a more in-depth guide to content marketing, download our latest eBook here: 9 content marketing tips for the legal sector.
1. Content comes in many forms
From infographics and videos to blog posts, content comes in many forms. Forms you should be trialling for your firm to see what best grabs the attention of your target audience!
2. Become an industry thought leader
To become an industry thought leader, you need to ensure you’re producing content on a regular basis and that the content you’re producing is at a high level.
3. Write targeted contentYou’re just wasting your time if you’re writing without a particularly audience in mind. You need to ensure your content speaks directly to your law firm’s target market. (How can you do this? Download our content marketing eBook and we’ll tell you!)
4. Don’t forget about promoting your contentThe word promotion has connotations of money. But you don’t have to constantly follow a paid-for route, you can promote your content through building relationships with third party websites in need of high-quality content, or you can use your social channels to push out your content to your audience.
5. Don’t forget to put a measurement strategy in placeIt’s not all about producing and promoting your content, you need to be able to learn from mistakes to build a stronger more successful campaign each time round. You also need to understand what worked really well, and most importantly, why it worked. This way you know what you can focus more time on throughout your next campaign.
Need a bit more guidance with your law firm’s content marketing? Download our latest eBook: 9 content marketing tips for the legal sector.
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Name | Job Title
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Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool
Honeycomb
Edmund Street
2nd Floor
Liverpool
L3 9NG
London
Kemp House
152 - 160 City Road
London
EC1V 2NX