A legal marketer’s brief guide to content marketing

Content marketing should be a tactic employed within the legal sector, in order to sustain new and organic leads, so if you haven’t already got a content marketing strategy in place, or you’re looking to improve your current approach, then keep reading as we give you a brief guide to content marketing.

If you’re after a more in-depth guide to content marketing, download our latest eBook here: 9 content marketing tips for the legal sector.

1. Content comes in many forms
From infographics and videos to blog posts, content comes in many forms. Forms you should be trialling for your firm to see what best grabs the attention of your target audience!

2. Become an industry thought leader

To become an industry thought leader, you need to ensure you’re producing content on a regular basis and that the content you’re producing is at a high level.

You’re just wasting your time if you’re writing without a particularly audience in mind. You need to ensure your content speaks directly to your law firm’s target market. (How can you do this? Download our content marketing eBook and we’ll tell you!)

The word promotion has connotations of money. But you don’t have to constantly follow a paid-for route, you can promote your content through building relationships with third party websites in need of high-quality content, or you can use your social channels to push out your content to your audience.

It’s not all about producing and promoting your content, you need to be able to learn from mistakes to build a stronger more successful campaign each time round. You also need to understand what worked really well, and most importantly, why it worked. This way you know what you can focus more time on throughout your next campaign.

Need a bit more guidance with your law firm’s content marketing? Download our latest eBook: 9 content marketing tips for the legal sector.