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3 major influencer marketing mistakes for fashion brands to avoid

When everyone from ASOS to Zara, from high street or online to designer labels, are using influencer campaigns as part of their marketing output, it can be tempting for any fashion brand trying to..

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What is programmatic display advertising and why does your company need to start using it today?

You may have heard the phrase ‘programmatic display advertising’ bandied around the digital marketing sphere of late. It is one of the industry’s latest buzz words and it is likely to..

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What is programmatic display advertising and how’s it changing the travel market?

Programmatic display advertising is already taking the UK by storm. According to a study conducted by eMarketer, the UK is a market leader and programmatic display advertising will account for..

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3 strategies for making the most of programmatic display advertising for insurance brands

Programmatic display advertising is one of the fastest growing digital channels. According to Zenith’s Programmatic Marketing Forecasts, the digital advertising medium is due to grow 31% in 2017...

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What kind of digital marketer are you?

Whether you’re fairly new to digital marketing or a bit of an old hand, you can take our totally non-scientific quiz to find out what type of marketer you are. If you’re someone who loves a bit of..

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3 mistakes your insurance brand should avoid making in its strategy

Mistakes happen, that’s how we marketers find out what works and, consequently, what doesn’t! But sometimes when you know about common mistakes to avoid, avoiding these mistakes can help you save..

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Insurance brands: one question to ask your digital marketing agency

If you work in the insurance sector and you work alongside a digital marketing agency, you need to question why they’re so fixated on your search positioning.

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Get impressive results for your insurance brand with programmatic display

Programmatic display is a relatively new tactic when it comes to the digital marketing mix, and is one of the top converting channels for the insurance sector.

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3 CRO tips your insurance brand should take notice of

According to a survey conducted by Econsultancy, 59% of company respondents said that CRO is crucial to their overall digital marketing strategy. Testing is what helps you identify which elements..

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How your insurance brand can get the most out of PPC

PPC can deliver immediate results for your insurance brand and, in such a competitive sector, you’re brand needs to ensure its right in front of the target market to even start to compete for..

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