When everyone from ASOS to Zara, from high street or online to designer labels, are using influencer campaigns as part of their marketing output, it can be tempting for any fashion brand trying to..
You may have heard the phrase ‘programmatic display advertising’ bandied around the digital marketing sphere of late. It is one of the industry’s latest buzz words and it is likely to..
Programmatic display advertising is already taking the UK by storm. According to a study conducted by eMarketer, the UK is a market leader and programmatic display advertising will account for..
Programmatic display advertising is one of the fastest growing digital channels. According to Zenith’s Programmatic Marketing Forecasts, the digital advertising medium is due to grow 31% in 2017...
Whether you’re fairly new to digital marketing or a bit of an old hand, you can take our totally non-scientific quiz to find out what type of marketer you are. If you’re someone who loves a bit of..
Mistakes happen, that’s how we marketers find out what works and, consequently, what doesn’t! But sometimes when you know about common mistakes to avoid, avoiding these mistakes can help you save..
If you work in the insurance sector and you work alongside a digital marketing agency, you need to question why they’re so fixated on your search positioning.
Programmatic display is a relatively new tactic when it comes to the digital marketing mix, and is one of the top converting channels for the insurance sector.
According to a survey conducted by Econsultancy, 59% of company respondents said that CRO is crucial to their overall digital marketing strategy. Testing is what helps you identify which elements..
PPC can deliver immediate results for your insurance brand and, in such a competitive sector, you’re brand needs to ensure its right in front of the target market to even start to compete for..