Conversion rate optimisation (CRO) is a fairly new marketing field but it should be one that every legal marketer is obsessed with. CRO lets you see exactly how your website is performing and..
PPC can be a great way to increase leads and revenue for your legal firm. Allowing you to reach your client persona through targeted keywords and provide a high level of awareness due to appearing..
Using PPC to advertise your legal firm on Google and Bing is one of the most competitive marketing strategies, depending on your location and legal speciality you could be paying anywhere from £5..
Both PPC and SEO should play a vital part in your law firm’s inbound marketing strategy. But what are the benefits of each and which is the best performing tool for you to generate new leads and..
In a blog released last week we detailed how you can create a Google AdWords campaign for your legal firm, but now we turn our attention to Bing Ads. Bing has a huge reach through voice search,..
Do you want to know how your firm can reach your ideal legal clients through paid advertising? Then you’re in the right place. Paid digital advertising is made up of three main areas, paid search,..
Google is the most used search engine worldwide with over two billion searches performed each day. So along with all your firm's SEO efforts, it would be silly not to utilise Google’s AdWords to..
Legal marketing can be highly competitive, and within the sector of legal PPC, the competition is fierce, with search terms like ‘mesothelioma’ commanding bid values in the four figure range and..
PPC or pay-per-click can be a powerful tool for your law firm, allowing you to see quick results and, through precise targeting, a good return on investment. So check out these eight quick tips to..