A fashion brand with a rich British heritage, Burberry delivered a special Christmas campaign this year. With their campaign debuting recently online and across the TV channels, they had us mesmerised from the very glittery, gold beginning. The brand is admired by many, but what inspiration can your brand take from Burberry?
Check out our top takeaways below!
P.s - If you want even more brand inspiration, check out our Christmas marketing guide to help increase your revenue below!
Take a charitable angle
Everyone likes a brand who gives back and that’s exactly the angle Burberry have gone for this year and unsurprisingly, it works! The campaign adopts a celebratory angle for the 15th anniversary of Billy Elliot, with the short festive film re-creating the opening scene to the classic film. With the film initially establishing charitable support for the local community in County Durham (where the film is actually set), Burberry thought it was time to give back a little. With all stars including supermodels Naomi Campbell and Rosie Huntington-Whiteley and Billy Elliot actress Julie Walters, amongst others, donating their fees to support the charity and the brand itself donating a massive £500,000, the charitable angle of this Christmas campaign has highlighted Burberry in a favourable and philanthropic light.
Help your customers shop
Christmas shopping can be a tiresome task, particularly for those of us struggling for gift ideas for friends and family. Burberry have covered this angle beautifully, by designing ‘The Book of Gifts’, the ideal way to highlight your seasonal collection, whilst simultaneously inspiring users for some great Christmas gifts. Sectioned nicely into for her, for him, for children and for home. With each gift idea displayed using an attractive slider feature the bright images entice the customer to explore the products in more depth, once clicked the window transitions nicely into a typical ecommerce set up, with all product variations and prices.
Tie all your channels together
As a fashion brand, your channels should seamlessly integrate to offer the customer a great user experience, so when it comes to your Christmas campaigns, your approach shouldn’t be any different. Ensuring your Christmas campaign theme makes an appearance through your digital channels can unify your campaign, making your brand more recognisable by default. Again, Burberry demonstrate this perfectly. Landing on the homepage, you can see from the above image it immediately connects the audience to their Christmas campaign. The gold flakes are present across all items that can be located within ‘The Book of Gifts’ and even their social channels have adopted a photograph from the Christmas shoot with photographer Mario Testino.
Get more inspiration from brands including Mulberry and Urban Outfitters in our Christmas marketing eBook here!
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