Conversion Rate Optimisation: Which Luxury Brands Are Best Dressed?

Online visibility is no longer the sole factor when it comes to customers making a purchase – Conversion Rate Optimisation is now one of the major keys to success in the online retail world and the Luxury Brand market is leading the way.

This multi-million dollar industry is one of the most successful sectors when it comes to encouraging their customers to follow through with purchases. We decided to find out exactly why that is.

We reviewed and ranked 29 of the biggest and best luxury brands online; including Harvey Nichols, Net-A-Porter and Jimmy Choo. By analysing these influential luxury brand websites and delving into their CRO strengths and weaknesses, the team of CRO experts at Hit Search have found the answer. Click here for the full report.

For those within the luxury brand online market, these findings are essential reading. Believe it or not, a good looking website and great choice of products is not enough to secure a conversion in this competitive market – it takes a carefully implemented CRO plan to entice users to complete a purchase.

The report identifies how factors such as website load times, placement of telephone numbers to customer sourced reviews play an important part in the conversion process and how simple additions like worldwide sizing guides, blog posts and mobile responsive designs all increase chances of conversion.

In our new CRO report “Conversion Rate Optimisation: Which Luxury Fashion Brands Are Best Dressed?” the following 29 websites were reviewed and ranked in order of how conversion focused they were: