As a marketer, you’ve got so many other aspects of digital marketing to implement for your fashion brand. So, we thought we’d put together a short conversion rate optimisation checklist, to help make CRO that little bit more simplistic!
□ Are you using personas?
□ Do you know your customer journey?
□ Is your content tone of voice geared towards your target audience?
□ Have you ever asked for user feedback?
□ Have you ever done any CRO testing on your website?
□ Have you ever used a heat mapping tool?
□ Is Google Analytics set up on your website?
□ Is Google Demographics set up on your website?
□ Are you tracking goals or conversion in Google Analytics?
□ If so, are you making use of conversion funnels to identify possible weaknesses?
□ Are you utilising site search?
□ Is site search being tracked in Google Analytics?
□ Is your website fully functional across all browsers?
□ Is your website mobile and tablet friendly?
□ Do you know what channel source converts the best?
□ Do you know the times/days which represent your traffic and conversion hot spots?
□ Do you know geographically where the majority of your visitors are coming from?
□ Do you know which landing pages have a high bounce rate?
□ Do you know your website exit points?
□ Are you tracking calls from your website via Telephone Tracking?
□ Is your website content making use of social share icons?
□ Is your website linking to your social channels?
If you’d like help implementing any of the above, we’d love to hear from you. Call us on 0800 011 9226.