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Conversion Rate Optimisation Checklist

Conversion Rate Optimisation Checklist

As a marketer, you’ve got so many other aspects of digital marketing to implement for your fashion brand. So, we thought we’d put together a short conversion rate optimisation checklist, to help make CRO that little bit more simplistic!

conversion rate optimisation checklist

□  Are you using personas?

□  Do you know your customer journey?

□  Is your content tone of voice geared towards your target audience?

□  Have you ever asked for user feedback?

□  Have you ever done any CRO testing on your website?

□  Have you ever used a heat mapping tool?

□  Is Google Analytics set up on your website?

□  Is Google Demographics set up on your website?

□  Are you tracking goals or conversion in Google Analytics?

□  If so, are you making use of conversion funnels to identify possible weaknesses?

□  Are you utilising site search?

□  Is site search being tracked in Google Analytics?

□  Is your website fully functional across all browsers?

□  Is your website mobile and tablet friendly?

□  Do you know what channel source converts the best?

□  Do you know the times/days which represent your traffic and conversion hot spots?

□  Do you know geographically where the majority of your visitors are coming from?

□  Do you know which landing pages have a high bounce rate?

□  Do you know your website exit points?

□  Are you tracking calls from your website via Telephone Tracking?

□  Is your website content making use of social share icons?

□  Is your website linking to your social channels?

If you’d like help implementing any of the above, we’d love to hear from you. Call us on 0800 011 9226.

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