Making a sale is great; what is even better is making repeat sales from the same shopper, and then telling all of their friends about you so that you get even more business. In an online marketplace where retailers are ten a penny, making your brand stick positively in the memory of shoppers is difficult, but not impossible.
If all of your marketing activity is based around your personas and their questions and needs, the journey doesn't end when a transaction is made. Your customer still needs you, whether it’s for customer service enquiries or for you to tell them you've just stocked a line of tops that would go brilliantly with the jeans they ordered last month. Going above and beyond the norm with customer service, exclusive offers and generally letting customers know how much you value them, makes a big difference to brand perception.
Some potential ideas for ways to engage with your retail audience post-purchase could include:
TOP TIP: Invite engagement and user-generated content, give things away to surprise and delight and give people a reason to speak well of you. The kinds of personal endorsements that result from this fairly minimal activity help to keep and make new customers in a way that brings a great return on investment.
For more information about any of our digital marketing services, feel free to get in touch today on 0800 011 9715 or .
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Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool
Honeycomb
Edmund Street
2nd Floor
Liverpool
L3 9NG
London
Kemp House
152 - 160 City Road
London
EC1V 2NX